LAVIDGE Wins 2 AMA Phoenix 2024 Spectrum Awards
Creative work developed for two LAVIDGE clients earned top honors in their respective categories at the Phoenix Chapter of the American Advertising Association’s 2024 Spectrum Awards.
The AMA awards, presented May 14 at the Phoenix Art Museum, recognize projects by local ad, public relations and marketing professionals whose work demonstrates excellence in design, copy, campaign, strategy, planning, process, technology and integration.
LAVIDGE’s awards were earned for work done on behalf of:
- Valley of the Sun United Way, Best Non-Profit Marketing Campaign for “Mighty Change”
In 2020, LAVIDGE launched a bold initiative for Valley of the Sun United Way (VSUW) called Mighty Change, with a focus on providing positive impact on housing and homelessness, health, education, and workforce development.
Over time, the agency learned that people who have a greater awareness, understanding and perception of VSUW are much more likely to donate or volunteer to support Mighty Change or the organization overall.
It is that insight that led LAVIDGE to launch an awareness campaign to help residents of Maricopa County have a greater understanding of the organization
- ARIZONA K12 Center for Best Website Design, Arizona Teacher Residency Website
ARIZONA K12 Center asked LAVIDGE to build a website for a new program that is being offered to teachers in Arizona, the Arizona Teachers Residency (AZTR) to streamline recruitment. Creating a standalone site and improving the backend for its users was the top priority for the center.
LAVIDGE built the new website to resolve the day-to-day needs of AZTR. Designed to have its own brand voice, messaging and visual identity, it serves as the new online center for Arizona teachers to stay connected. Simultaneously, the new site also serves as the anchor for the application microsite.
LAVIDGE built the new website to resolve the day-to-day needs of AZTR. Designed to have its own brand voice, messaging and visual identity, it serves as the new online center for Arizona teachers to stay connected. Simultaneously, the new site also serves as the anchor for the application microsite.